How can we inspire the young target audience at a festival to try out a new product without spending money on a large and flashy sampling stand?
Instead of waiting for our customers to arrive at our booth, we decided to bring the new flavour experience to them, giving a tasty refreshment just when they need it the most.
Our Barley Bros promo team loaded a pickup truck full of Barley Bros cans and drove around the festival area sampling the drinks for thirsty festival participants. After that, we only had to wait for the other thirsty party animals to come to our separate stationary stand for a refill.
