Barley Bros @ Granatos Live

Experiential,  Promo,  2019

Client

"Švyturys-Utenos alus" - one of the biggest breweries in Lithuania following long brewing traditions for exceptional taste.

Goal

To promote and sample new sugar-free non-alcoholic drink Barley Bros to the Granatos festival participants.

Challenge

How can we inspire the young target audience at a festival to try out a new product without spending money on a large and flashy sampling stand?

Up next

Solution

Activities

Solution

Instead of waiting for our customers to arrive at our booth, we decided to bring the new flavour experience to them, giving a tasty refreshment just when they need it the most.

Up next

Activities

Previous

Challenge

Activities

Our Barley Bros promo team loaded a pickup truck full of Barley Bros cans and drove around the festival area sampling the drinks for thirsty festival participants. After that, we only had to wait for the other thirsty party animals to come to our separate stationary stand for a refill.

Previous

Challenge

Solution

Challenge
Solution
Activities

How can we inspire the young target audience at a festival to try out a new product without spending money on a large and flashy sampling stand?

Instead of waiting for our customers to arrive at our booth, we decided to bring the new flavour experience to them, giving a tasty refreshment just when they need it the most.

Our Barley Bros promo team loaded a pickup truck full of Barley Bros cans and drove around the festival area sampling the drinks for thirsty festival participants. After that, we only had to wait for the other thirsty party animals to come to our separate stationary stand for a refill.

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