The biggest challenge was to create in-store communication, that would attract attention even there are no promoters in the stores to present the brand values.
To present the product and attract attention we interactive stands that were adapted based on store size. We also created fun online game for cat owners, that was integrated into the stands and could be used by promoters on iPads or phones.
After the interactive product presentation we gave samples for every cat owner to bring some joy for their pets.
