Gourmet Gold: Sampling Campaign

Retail,  2017 Lithuania
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Client

Gourmet Gold is a premium brand of gourmet cat food from Nestlé Purina PetCare.

Goal

The client gave us a task to create a sampling campaign with in-store marketing activity that would represent the variety of flavors the premium cat food brand Gourmet Gold has to offer.

Challenge

For two months we had to make the brand noticeable near the busy and crowded points of sale and be enough interesting to catch a few minutes of target audience attention to tell them about the products.

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Solution

Sampling

Solution

To present the product range we've created an interactive stand which automatically drew people's attention. Even the little shoppers wanted to push the product imitating buttons and watch the Gourmet Cat himself present the palette of his favorite flavors.

Up next

Sampling

Previous

Challenge

Sampling

After the interactive product education session, buyers in 5 biggest shopping centers in Lithuania got a sample of their chosen Gourmet Gold flavor.

Previous

Challenge

Solution

Challenge
Solution
Sampling

For two months we had to make the brand noticeable near the busy and crowded points of sale and be enough interesting to catch a few minutes of target audience attention to tell them about the products.

To present the product range we've created an interactive stand which automatically drew people's attention. Even the little shoppers wanted to push the product imitating buttons and watch the Gourmet Cat himself present the palette of his favorite flavors.

After the interactive product education session, buyers in 5 biggest shopping centers in Lithuania got a sample of their chosen Gourmet Gold flavor.

14112
Samples

of Gourmet Gold given to the cat lovers.

19495
People

participated in the activation (TA).

173000
People reached

in 5 biggest stores in Lithuania

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