Ignitis Island

Events,  2019
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Client

Ignitis Group is a rebranded state-controlled energy holding company, formerly known as Lietuvos Energija.

Goal

In 2019 Lietuvos Energija went through a large rebranding process and transformed into Ignitis. Our goal was to create a summer event concept that would help to implement the new brand image, it's vision and values to employees.

Challenge

The main challenge was to naturally integrate brand values and it's vision into the event concept and educate the Ignitis employees about the new brand and it's main idea.

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Solution

Activities

Solution

In order to spread the message about the brand and its values we decided to use the event activities as a medium. We have chosen each activity based on the each brand value and distributed them across 4 separate activity areas. That way each employee could not only learn the values but experience them in the form of entertainment.

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Activities

Previous

Challenge

Activities

All 4 activation zones offered a wide range of activities, suitable for everyone's taste - those who prefer to stay active had a chance to participate in sports championships and even try out various obstacle courses. For others, we had prepared a plenty of artistic, educational and even spiritual occupations.

Previous

Challenge

Solution

Challenge
Solution
Activities

The main challenge was to naturally integrate brand values and it's vision into the event concept and educate the Ignitis employees about the new brand and it's main idea.

In order to spread the message about the brand and its values we decided to use the event activities as a medium. We have chosen each activity based on the each brand value and distributed them across 4 separate activity areas. That way each employee could not only learn the values but experience them in the form of entertainment.

All 4 activation zones offered a wide range of activities, suitable for everyone's taste - those who prefer to stay active had a chance to participate in sports championships and even try out various obstacle courses. For others, we had prepared a plenty of artistic, educational and even spiritual occupations.

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