During the holiday season the number one cause of stress are traffic jams. This is the main reason why most people tend to avoid going to stores for Christmas shopping. `Our challenge was to encourage Vilnius citizens to visit the IKEA store during the very busy and active holiday months
Together with IKEA we decided to help avoid these stressful times by giving all Vilnius citizens the ability to get a free ride to IKEA.
We created a special IKEA double-decker Christmas bus, which regularly transported customers from the Vilnius city centre to the IKEA store and back.
In order to make the experience interesting and captivating, we had a host which kept the guests busy with various games, gifts, questionnaires and facts about the IKEA. Inside we had special photo booths and also a quirky test to find out which IKEA sofa you are based on your character.
We also didn't forget the little ones. On the second floor we have created a little story-telling corner where the children with their parents could listen to various Christmas children stories read out live by our lovely Christmas grandma.
