Lidl G9 Opening

Events,  Retail,  2019

Client

Lidl is a German global supermarket chain, running over 10,000 stores across Europe and US. Since their launch in 2016, Lidl has become the mark of high quality at a low price for the Lithuanian consumer.

Goal

To conceptualize and execute retailer's launch in G9 shopping mall, while making sure that brand's image is presented in an attractive and distinctive way in an area full of competitors.

Challenge

To introduce Lidl as a budget-friendly yet modern and attractive grocery shopping space in central Vilnius.

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Solution

Solution

We transformed Vincas Kudirka square into an impromptu grill and street food festival with music, lounge zone and loads of grilled goods, prepared on the spot by Lidl chefs. We made sure that different retailer's brands were directly introduced to the consumer and each one of them got their spotlight. Grills, chills & summer feels!

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Challenge

Challenge
Solution

To introduce Lidl as a budget-friendly yet modern and attractive grocery shopping space in central Vilnius.

We transformed Vincas Kudirka square into an impromptu grill and street food festival with music, lounge zone and loads of grilled goods, prepared on the spot by Lidl chefs. We made sure that different retailer's brands were directly introduced to the consumer and each one of them got their spotlight. Grills, chills & summer feels!

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Photos

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