The main challenge was not only let people know more about the new product specifics but also to create an opportunity to taste both of two flavored refreshments and feel the vaporwave mood of the brand.
As the new ice cream is all about fun, we’ve decided to build the brand's vaporwave mood around a cycle of 8 colorful, thematically different roller-skating events on glorious summer weekends. Who would refuse to grab a pair of roller skates & roll to the disco beat? That's right, no one can say no to this fun bomb, especially when there are free ice cream, pool floats, fumes, hip-hop dancers, permanent tattoos & even bubble foam showers involved.
We have three words to describe the realization of this campaign: SO MUCH FUN!
We’ve built and branded a 240 sq. m roller-skating ring and specially decorated the dance floor for each theme. Fantastic Kaktus brand ambassadors grabbed attention with their glossy outfits, got everyone moving to the DJ beat and made sure that everybody has refreshing ice cream in their hands. Moreover, the campaign was integrated with actions on social media. Every smile documented on each event became an engaging content for Kaktus Facebook & Instagram pages, gaining maximum potential audience reach.
