Kaktus Ice Cream:
Product Launch Campaign

Experiential,  2017 Lithuania
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Client

“Nestlé” is the world’s largest food and beverage company. It is present in 191 countries around the world, with a purpose to enhance the quality of life and contribute to a healthier future.

Goal

Working on this campaign our goal was to introduce a new product to the young target audience through entertaining BTL actions and social media integration.

CHALLENGE

The main challenge was not only let people know more about the new product specifics but also to create an opportunity to taste both of two flavored refreshments and feel the vaporwave mood of the brand.

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THE BIG IDEA

IMPLEMENTATION

THE BIG IDEA

As the new ice cream is all about fun, we’ve decided to build the brand's vaporwave mood around a cycle of 8 colorful, thematically different roller-skating events on glorious summer weekends. Who would refuse to grab a pair of roller skates & roll to the disco beat? That's right, no one can say no to this fun bomb, especially when there are free ice cream, pool floats, fumes, hip-hop dancers, permanent tattoos & even bubble foam showers involved.

Up next

IMPLEMENTATION

Previous

CHALLENGE

IMPLEMENTATION

We have three words to describe the realization of this campaign: SO MUCH FUN!
We’ve built and branded a 240 sq. m roller-skating ring and specially decorated the dance floor for each theme. Fantastic Kaktus brand ambassadors grabbed attention with their glossy outfits, got everyone moving to the DJ beat and made sure that everybody has refreshing ice cream in their hands. Moreover, the campaign was integrated with actions on social media. Every smile documented on each event became an engaging content for Kaktus Facebook & Instagram pages, gaining maximum potential audience reach.

Previous

CHALLENGE

THE BIG IDEA

CHALLENGE
THE BIG IDEA
IMPLEMENTATION

The main challenge was not only let people know more about the new product specifics but also to create an opportunity to taste both of two flavored refreshments and feel the vaporwave mood of the brand.

As the new ice cream is all about fun, we’ve decided to build the brand's vaporwave mood around a cycle of 8 colorful, thematically different roller-skating events on glorious summer weekends. Who would refuse to grab a pair of roller skates & roll to the disco beat? That's right, no one can say no to this fun bomb, especially when there are free ice cream, pool floats, fumes, hip-hop dancers, permanent tattoos & even bubble foam showers involved.

We have three words to describe the realization of this campaign: SO MUCH FUN!
We’ve built and branded a 240 sq. m roller-skating ring and specially decorated the dance floor for each theme. Fantastic Kaktus brand ambassadors grabbed attention with their glossy outfits, got everyone moving to the DJ beat and made sure that everybody has refreshing ice cream in their hands. Moreover, the campaign was integrated with actions on social media. Every smile documented on each event became an engaging content for Kaktus Facebook & Instagram pages, gaining maximum potential audience reach.

20760
sampled products
1897
unique event participants
32
hours
of rolling
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