Paulig Backstage Area at M.A.M.A 2019

Design,  2019

Client

Paulig is one of the biggest coffee providers in Europe. With the long family owned history, Paulig stays true to it's roots and fosters the main key aspect of the brand's quality - sustainability and being organic.

Goal

To create an attractive and immersive backstage area for the performers and musicians to chill and relax. Also, to introduce the new Paulig's product - cold coffee drink Frezza.

Challenge

Musicians and celebrities are very hard to please, considering attractive lounge areas, that's why we had to put extra effort in order to make M.A.M.A chill zone design cozy, attractive and calming.

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The Concept

Brand Ambassadors

The Concept

For the Paulig backstage area we decided to use an organic theme that would suit the Paulig brand. The natural wood structure frame created a separate enclosed area while the natural plant decorations surrounded the area with the feel of calmness and cozyness. In order to emphasize the topic of sustainability, we used Paulig paper cups as flower pots and integrated them as a creative backdrop.

Up next

Brand Ambassadors

Previous

Challenge

Brand Ambassadors

During the whole event we had a special team of Brand Ambassadors who invited participants into the chill area, served cold brew coffee and introduced them with the new Paulig Frezza drink.

Previous

Challenge

The Concept

Challenge
The Concept
Brand Ambassadors

Musicians and celebrities are very hard to please, considering attractive lounge areas, that's why we had to put extra effort in order to make M.A.M.A chill zone design cozy, attractive and calming.

For the Paulig backstage area we decided to use an organic theme that would suit the Paulig brand. The natural wood structure frame created a separate enclosed area while the natural plant decorations surrounded the area with the feel of calmness and cozyness. In order to emphasize the topic of sustainability, we used Paulig paper cups as flower pots and integrated them as a creative backdrop.

During the whole event we had a special team of Brand Ambassadors who invited participants into the chill area, served cold brew coffee and introduced them with the new Paulig Frezza drink.

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Photos

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