Pieno Žvaigždės products tastings

Retail,  2018, Lithuania, Latvia, Estonia

Client

"Pieno žvaigždės" producer of natural dairy products for a healthy living.

Goal

To create sampling concept, that would make promoters stand out in the store and at the same time deliver brand message and boost sales.

Challenge

Store environment is very noisy - price promotions, product news and tastings take all consumers' attention. The biggest challenge for us was to create the tool, that would complement the tasting and help the brand to be visible.

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Solution

Implementation

Scope

Solution

Our team consists not only of experienced project managers and creatives but also branded clothing designers. This time we decided to use special clothing, that would catch everybody's eyes and deliver the message.

Up next

Implementation

Scope

Previous

Challenge

Implementation

We organise degustations for different brands and we created and produced different clothing for each: "Pasaka" ("Fairytale") yogurt promoters became a real light fairies, cream cheese bars with Belgium chocolate were presented by brownie princesses and organic "Dvaro" ("Manor house") yogurt settled on the table of farm girls.

Up next

Scope

Previous

Challenge

Solution

Scope

We work with "Pieno žvaigždės" products in Lithunia, Latvia and Estonia. Consumer from capitals and smaller cities get chance to meet our fairies.

Previous

Challenge

Solution

Implementation

Challenge
Solution
Implementation
Scope

Store environment is very noisy - price promotions, product news and tastings take all consumers' attention. The biggest challenge for us was to create the tool, that would complement the tasting and help the brand to be visible.

Our team consists not only of experienced project managers and creatives but also branded clothing designers. This time we decided to use special clothing, that would catch everybody's eyes and deliver the message.

We organise degustations for different brands and we created and produced different clothing for each: "Pasaka" ("Fairytale") yogurt promoters became a real light fairies, cream cheese bars with Belgium chocolate were presented by brownie princesses and organic "Dvaro" ("Manor house") yogurt settled on the table of farm girls.

We work with "Pieno žvaigždės" products in Lithunia, Latvia and Estonia. Consumer from capitals and smaller cities get chance to meet our fairies.

3
Countries
6
Projects per year
5
Years of cooperation
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