Absolut and G. H. Mumm @ Pudra 1444

Design,  Events,  2019

Client

Pernod Ricard is the second largest alcoholic beverages producer worldwide, owning a variety of most popular and well-recognized beverage brands.

Goal

To create dope, flashy, exciting bar/brand area designs for two major Pernod Ricard brands, Absolut Vodka and Mumm Champagne, at Pudra 1444, an exclusive, VIP festival for crème de la crème of the Lithuanian pop culture scene.

Challenge

Design solutions that stand out in a visually noisy and competitive space.

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Solutions

Solutions

For Mumm Champagne brand area we chose to correspond to the general vibe of this years location, Vila Auska, an exhibit of Soviet prestige and glamour. We installed a luxurious Volga, filled with champagne bottles and let the guests take photos behind the wheel. It turned out to be one of the most attractive and Instragrammed spots throughout the whole event. For Absolut we decided to go along with clean, reflective, bright bar design, which both matched brand's visual identity and playfully merged with the surrounding space design.

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Challenge

Challenge
Solutions

Design solutions that stand out in a visually noisy and competitive space.

For Mumm Champagne brand area we chose to correspond to the general vibe of this years location, Vila Auska, an exhibit of Soviet prestige and glamour. We installed a luxurious Volga, filled with champagne bottles and let the guests take photos behind the wheel. It turned out to be one of the most attractive and Instragrammed spots throughout the whole event. For Absolut we decided to go along with clean, reflective, bright bar design, which both matched brand's visual identity and playfully merged with the surrounding space design.

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Photos

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