Samsung Challenge roadshow event

Events,  2018, Lithuania, Latvia, Estonia

Client

"Samsung" is a leading electronics company providing it's customers best technology products and looking to the world responsibly.

Goal

To organise motivational sales / product launch event for retail partners.

Challenge

We faced couple of challenges: 1) to get shop assistants attention and attract them to the event; 2) to implement same idea and event content in a roadshow type event across 3 countries

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Idea

Execution

Idea

How rally driving experience can help you in daily sales job? We know that the best way to attract people to the event is propose interesting content. So we proposed to change regular sales training format and transform it into a Talk show with famous Lithuanian, Latvian and Estonian sportsmen. To boost the excitement we invited everybody to get some adrenaline in a Nigh Samsung Challenge.

Up next

Execution

Previous

Challenge

Execution

We created motivational sale Talk show concept that traveled around the Baltics. In each country we invited famous Rally drivers, who talked about their experiences and how to use them in the daily life while dealing customers and selling. After the talk show we invited everybody to participate in a night orientation games with many interesting tasks and questions about the new Samsung products.

Previous

Challenge

Idea

Challenge
Idea
Execution

We faced couple of challenges: 1) to get shop assistants attention and attract them to the event; 2) to implement same idea and event content in a roadshow type event across 3 countries

How rally driving experience can help you in daily sales job? We know that the best way to attract people to the event is propose interesting content. So we proposed to change regular sales training format and transform it into a Talk show with famous Lithuanian, Latvian and Estonian sportsmen. To boost the excitement we invited everybody to get some adrenaline in a Nigh Samsung Challenge.

We created motivational sale Talk show concept that traveled around the Baltics. In each country we invited famous Rally drivers, who talked about their experiences and how to use them in the daily life while dealing customers and selling. After the talk show we invited everybody to participate in a night orientation games with many interesting tasks and questions about the new Samsung products.

3
countries
100+
happy shop assistants
interested?

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