How can we make a consumer electronics brand naturally integrate into the Redbull Soapbox Racing event, increase the brand visibilty and also promote one of its products in a creative way?
Creating our own Samsung Galaxy soapbox racers team! Together with Linkmenų Fabrikas we built a custom rocket design Samsung racecar and invited all of the fans on social media to compete for the ability to be part of our #GALAXYS10ROCKETMEN team and take the driver's seat together with Mantas Katleris.
Apart from the large scale precommunication campaign (the exposition in Akropolis shopping centre and social media contest), during the event we had a special Samsung booth where the guests could try out Samsung Galaxy S10, take a picture with our Rocketman team and participate in fun activities.
