The Green Hustle Conference 2019

Events,  2019

Client

Pernod Ricard - second biggest alcohol provider in the world. The brand encourages to go out and search for new moments and experiences because these encounters create a better world. With dozens of various alcoholic drinks brands in it's arsenal, Pernod Ricard is constantly looking for creative ways to present itself.

Goal

Lithuania is the first country to present ABSOLUT's new sustainable movement for bar industry - The Green Hustle. Our task was to organize an event that would present the idea of the movement and it's importance to members of the Lithuanian Bar community.

Challenge

The biggest challenge was to create an immersive event that would attract bar community members and at the same time inspire them to be more sustainable in their business.

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Solution

Activities

Solution

In order to present the Green Hustle movement, we had to stay true to the roots of the Absolut brand and the idea of sustainability. For the location we chose industrial space of Linkmen┼│ Fabrikas' hangar which we transformed into neon and plant - filed oasis.

Up next

Activities

Previous

Challenge

Activities

We organized a small sustainability workshop where Absolut Ambassador Jacob Sundin showed various "hacks" of reusing usually discarded waste, made our own Green Hustle flag and had special bar stands where visitors could try out different cocktail recipes made from organic reused ingredients.

Previous

Challenge

Solution

Challenge
Solution
Activities

The biggest challenge was to create an immersive event that would attract bar community members and at the same time inspire them to be more sustainable in their business.

In order to present the Green Hustle movement, we had to stay true to the roots of the Absolut brand and the idea of sustainability. For the location we chose industrial space of Linkmen┼│ Fabrikas' hangar which we transformed into neon and plant - filed oasis.

We organized a small sustainability workshop where Absolut Ambassador Jacob Sundin showed various "hacks" of reusing usually discarded waste, made our own Green Hustle flag and had special bar stands where visitors could try out different cocktail recipes made from organic reused ingredients.

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