Akropolis Flea Market,
How can one attract a crowd to a shopping center on a Sunday morning? The solution – a weekly annual market at the premises of Akropolis – the most popular shopping center in Vilnius.

To further promote this idea we rebranded an old Soviet era automobile alongside with other things you can find in your grandfather’s garage. We then parked the car in the center of Vilnius for everyone to see the communicational message and, eventually, come to the Akropolis flea market.