Nescafe Mini Cooper Lottery,
To bring the Nescafe brand personality to life, we're doing a ton of promotion work on the Nescafe lottery with a chance to win a brand new Mini Cooper among thousands of smaller prizes.

Since there's only one Mini Cooper, we're using huge Nescafe branded boxes with the drawing of the car in selected locations. This way, we're both catching attention and increasing visibility by covering multiple locations. We've also reinforced the campaign with brand ambassadors providing good mood, coffee, and informing people of the lottery.