Jameson st. Patrick’s Tour,
Jameson, a historic Irish whiskey, sparks a worldwide celebration of St. Patrick’s Day.

We helped the brand to organize a concert tour through three major Lithuanian cities – Vilnius, Kaunas and Klaipeda – featuring one of the most prominent rock bands in the country: Freaks on Floor. The band prepared a special set with the most well-known Irish song covers, ranging from U2 to Thin Lizzy and Sinead O’Connor. Alongside to that we had multiple consumer activations to promote Jameson and to tell more about the brand’s character.