Purina One Roadshow,
Purina One is a premium cat food brand that apparently is good for your pet’s health. But how do we prove its value?
We organised a challenge for cat owners. They were supplied with Purina One for three weeks and asked to look for the obvious changes in their cat’s outlook.

We also created a veterinary clinic on wheels and went on a tour through various towns, checking the local cats’ health free of charge. The campaign gathered a lot of free media attention, including a slot in TV3 news on prime time.