Nescafe Dolce Gusto – Backstage of “Šok su Manimi”,
An effort we made to promote Nescafe’s modern approach to coffee, branded Dolce Gusto, was held at the backstage of a popular TV dance project “Šok su Manimi”. Realizing that a large part of the target market for Nescafe gathers at this event – including celebrities that often make appearances and other known people – we decided to establish a Nescafe lounge area behind the scenes of the event. The area attracted many people that found refuge from the tiring filming process – great coffee and interesting talks with our promoters certainly made up for the time!