Can you imagine Christmas without the holiday season music? We surely can't! While listening to the most popular Christmas tunes we came up with a Christmas brand activation idea for Gourmet Gold premium cat food brand. The main focus of the campaign was to lift brand awareness by engaging with holiday shoppers in the biggest shopping centers all over Lithuania. Our brand ambassadors invited people to check out the Gourmet music box and upgrade the Christmas classics by adding to the melodies various meows, purrs and other cute sounds of cats.
Gourmet Gold: Christmas Musical Stop,