Have a break, have a KitKat,
Breaks matter and KitKat makes them better.

The global KitKat campaign 'Have a break, have a KitKat' was brought to Lithuania this summer, and we were responsible for BTL execution. One of the benches on Vokieciu street was branded as a KitKat chocolate bar, and brand ambassadors showed up once someone sat on it - awarding the person with a KitKat for having a break. The action was filmed and posted on social media.