Nykštukas ice cream is the childhood’s taste for the younger generation in Lithuania. As this music festival mainly attracts the millennials – TA of the promotional actions, it was a perfect location to activate the brand by highlighting the emotion of nostalgia. We’ve connected the ongoing trend of 90’s kids with the brand and created a new youthful concept. Brand ambassadors invited people to take pictures in the surrounding of childhood memories and share them on social media channels. When the picture collection of 4 points was complete, everyone got to enjoy their childhood ice cream!
Nykštukas at Granatos Live’16 ,