Samsung at Scanorama'16,

At the European Film Forum "Scanorama" Samsung wanted to present the new "SUHD TV" television set. As the most important feature of the product is the "Quantum dot" technology with high-quality resolution, purifying all the colors and shades, we wanted to emphasize it and let the viewer evaluate it. We set up a branded lounge area to create the cinema experience, where Samsung brand ambassadors explained more about the technology and challenged the visitors to play a colors test game, afterward giving special Samsung prizes and cinema tickets.