In the heat of summer music festival season, Utenos Alus gave us a task: to form the brand’s visibility and engaging activities at Granatos Live’16 music festival. As Utenos is the main beer sponsor of the festival, the brand activation at the venue was really important. We made sure that there would be enough blue in all of the festival zones. Moreover, brand ambassadors were always around, inviting to play fun games, challenging everyone to participate in a massive water balloon fight and rewarding the bravest ones with a branded t-shirt!
Utenos Alus at Granatos Live’16 ,